Brendan Kane

About the Project

A high-performance website aligned with Hook Point’s branding, built for scalability and seamless content management across both sites using Sanity CMS.

ClientBrendan Kane

IndustrySocial Media Consulting

Areas of work

Data MigrationWeb designCMSWeb development

Technologies we used

Astro

React

Sanity

Netlify

Figma

Introduction

The making of the new Brendan Kane website

Brendan Kane, the CEO of Hook Point, was in the need of a new, high-performance and modern website to enhance his personal brand. Besides, we needed to ensure his new website design aligned with that of his company, Hook Point.

Given how Hook Point’s and Brendan’s websites would share so much content, another challenge we had was to build a structure that ensured efficient content management across the two websites, using our beloved Sanity CMS.

Lastly, it was essential for this website to have top performance, be scalable and follow all the SEO best-practices, for which we knew Astro was a perfect match to build with.

What we did

Inspired by Hook Point’s Design Philosophy

For the visual direction, we drew inspiration from Hook Point’s website. The goal was to create consistency between the two brands while maintaining some originality and differentiation in Brendan's personal brand. To maintain consistency across both websites we prioritized:

Bold, Attention-Grabbing Typography: Ensuring readability and strong brand presence.
Minimalist Layouts with Dynamic Content Blocks: There is beauty in the simplicity. All section layouts are simple so the user can focus on the important information.
Performance-Optimized Animations: Subtle effects enhance user engagement without slowing down the site.

By focusing on a visually compelling yet functional design, we ensured that visitors could easily explore Brendan’s work.

To introduce originality and differentiate from the Hook Point design, we incorporated a distinct accent color carried over from the previous Brendan Kane website. Additionally, taking inspiration from the triangular cut in the letter "K" of Brendan Kane’s logo, we integrated similar triangular cuts into various design elements such as boxes, images, and hover effects to create visually engaging sections.

A Unified CMS for Seamless Updates

The Hook Point and Brendan Kane websites share a lot of content, such as blog articles, books that were released by Brendan but that are also announced on the Hook Point website, the same flow to contact Brendan's team, among other things.

To ensure editors ease of use, we structured the Sanity CMS such that they could update information in one place and have it show on both sites. This eliminated the need for redundant content management, ensuring efficiency and consistency.

Choosing Astro for Performance and Developer Efficiency

This project marked our transition from Gatsby to Astro as our web framework.

Unlike traditional frameworks, Astro optimizes for performance by shipping zero JavaScript by default, while allowing us to use either pure JavaScript or React to add interactivity only where needed.

Astro's hybrid rendering capabilities also allow us to generate pre-rendered pages by default, due to their incredible performance, while still being able to use server-rendered pages where needed.

All this, plus being extremely developer friendly, made Astro an excellent choice for a website that needed to be fast, SEO-friendly, and scalable.

Final Launch & Results

The new Brendan Kane website now serves as a robust, high-performing platform that effectively supports his growing brand and audience. With a clean and modern design, combining Astro’s developer-friendly approach with a well-structured CMS, we created a site that is both technically optimized and content-efficient — ready to evolve with Brendan's career.

We're proud to have been chosen by Brendan and we're proud of what we delivered.